Matthew McConaughey.

Matthew McConaughey.

How has LBJ’s legacy affected you?

Feb 18, 2013


MATTHEW MCCONAUGHEY STARS IN PSA FOR LBJ PRESIDENTIAL LIBRARY
Actor Urges New Look at 36th President’s Legacy Following Major Redesign of Library

AUSTIN – Matthew McConaughey, actor and philanthropist, has recorded a public service announcement about the LBJ Presidential Library, the legacy of President Lyndon Baines Johnson and the impact LBJ’s social and cultural programs have on Americans today.

The 30-second PSA seeks to inspire viewers to visit the LBJ Presidential Library and look at the legislation President Johnson passed to understand how it impacts their lives today – civil rights, access to education, the right to vote, clean air and water, and even seatbelts were all pieces of legislation LBJ signed into law.

McConaughey’s message comes as the LBJ Presidential Library is unveiling new state-of-the art exhibits giving visitors a contemporary experience on one of the most consequential presidents and eras in our country’s history. The redesign was a multi-million dollar project that changed the look, feel and experience of the exhibits.

“Today, younger Americans know about President Lyndon Johnson from their history books,” said Mark K. Updegrove, Director of the LBJ Presidential Library. “However, the legislation signed by Lyndon Johnson still affects us today and we hope this PSA will inspire not only new generations, but all generations, to visit the Library to understand LBJ’s legacy and the impact it has on their lives.”

The PSA was conceived and developed by Arsenal Advertising + PR and produced by T-Minus, both based in Austin, Texas. The PSA was filmed inside the replica of the Oval Office at the LBJ Presidential Library as McConaughey stands in front of the historic desk used by the 36th President while he was in office.

The PSA is available to view on the LBJ Presidential Library’s website, and video files are available for the news media.

CONTACT:  Anne Wheeler, awheeler@lbjfoundation.org, (512) 721-0216
Dave Shaw, dave@goarsenal.com, (512) 632-6044

Read a transcript of the video

About the LBJ Presidential Library
Located on The University of Texas campus in Austin, Texas, the LBJ Presidential Library is one of 13 presidential libraries administered by the National Archives and is supported by the LBJ Foundation. Its mission is to preserve and protect the historical materials in the collections of the Library and make them readily accessible; to increase public awareness of the American experience through relevant exhibits and educational programs; to advance the Library's standing as a center for intellectual activity and community leadership while meeting the challenges of a changing world. 

The Library is open daily from 9 a.m. - 5 p.m. (except Christmas Day).

Press coverage:
New LBJ Library PSA Features Matthew McConaughey [The Alcalde]

Matthew McConaughey Has a Presidents' Day Gift For You [Texas Monthly]

McConaughey talks LBJ's legacy in PSA [Austin Business Journal]