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Employment Opportunities

LBJ Foundation
Digital Media Manager
Job Description

Please send resume and cover letter to info@lbjfoundation.org.

Education: Bachelor’s degree in English, journalism, communications or marketing

Experience: 3 – 5 years in managing social media, website editing and related areas; previous industry experience in professional print, digital or broadcast media; agency experience preferred

Job Description:

The Digital Media Manager oversees digital platforms for the LBJ Presidential Library including website, microsites as needed, digital media campaigns and all social media channels.

  • Manage the Library’s website including developing content
  • Determine the Library’s website overall content requirements and potential content sources
  • Write, edit, and proofread all website copy with an ability to craft creative and compelling stories for our audiences
  • Ensure website content conforms to Search Engine Optimization best practices
  • Set and enforce guidelines for the editorial tone, style, and voice of the Library website
  • Plan proactively for updated website content monthly
  • Evaluate the success of web work, including setting key performance indicators, monitoring visitor statistics, feedback and participation and report monthly to appropriate staff members
  • Support the continued growth of the Museum Store’s e-commerce website
  • Manage social media daily including all social media channels for the LBJ Presidential Library and LBJ Foundation
  • Post and be familiar with not only Facebook and Twitter but Pinterest, Instagram, Snapchat, YouTube, Yelp, etc.
  • Create and present creative and compelling social media content appropriate for each channel, relevant to the Library’s audiences, and in support of the Library’s brand
  • Identify and execute opportunities to incorporate photography and video in social media channels as appropriate
  • Set and enforce guidelines for the editorial tone, style, and voice of the Library’s social media channels
  • Use industry standard social media monitoring and measuring to maximize the Library’s presence, audience engagement, and effectiveness across social media channels
  • Work with the Library’s program staff to promote Library events via social media and the website, including advance promotion, real-time social media during events, and post-event communication on the website and in social media
  • Work with the Library’s archivists to curate and present compelling archival content on the website and across social media channels
  • Work with the National Archives Records Administration (NARA) to ensure that the LBJ Library website and all social media channels are in keeping with NARA guidelines
  • Interface with NARA and other presidential libraries to share interactive strategies and best practices
  • Create obituary tributes on website and social media with information that can be downloaded
  • Create Handheld and App content for Library
  • Gather information from the Impact Table
  • Monitor Trip Advisor reviews
  • Represent Library at Austin Museum Partnership and Austin Cultural Campus
  • Assists or leads the design of design publications (flyers, brochures, ads, invitations, etc.) as necessary

Skills Necessary:

  • Willingness to perform a variety of tasks and meet deadlines
  • Ability to be flexible and open and work well with others
  • Exceptional written, verbal, and especially visual communication skills
  • Excellent editorial skills with a sound understanding of writing for the web and social media, and engaging online audiences
  • Knowledge of digital trends
  • Demonstrated creativity and documented immersion in Social Media (Give links to profiles as examples)
  • Excellent knowledge of a range of applications and software including social media platforms (Facebook, Twitter, Instagram, Pinterest, Yelp, YouTube, Snapchat), content management systems, and image-editing software
  • General knowledge of SEO best practices
  • Strong interpersonal skills
  • Proven experience in project and time management
  • Ability to respond quickly to changing priorities
  • Working knowledge of Adobe CS: Photoshop Illustrator, InDesign
  • Functional knowledge and/or personal experience with Expression Engine and WordPress
  • Website maintenance and graphics updates
  • Good technical understanding and ability to pick up new tools quickly
  • Light Website programming (new links, fix any broken links, etc.)
  • Willingness to work weekends and holidays for content for social media postings and website updates when necessary